Kos posted a few days ago that the Democratic party should try to sum up its positions and values with the phrase:
Democrats are the party for people who work for a living
It's not a bad idea, but I think the Democrats need to frame themselves as the party who really wants freedom, not just using it as a Macchiavellian tool to exploit cynical ends. Therefore, under Democratic governance, you CAN
have health insurance
have insurance for your later years (SS)
have freedom over your body
live in an environmentally healthy society
live in a society that is free from fear
afford to send your children to school
afford to not live your life in debt
make it in life by working hard
Under the GOP you CAN'T do a single one of these things. Let's take them to task because the Dems are the party of CAN and the Repubs are the party of CAN'T. Let's start canpaigning.
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