Club of Fools

I'm sure they will be regular guests on TV.

Two hard-charging political operatives are teaming up to create a bipartisan consulting organization to advise corporations in crisis -- as they work to burnish their own reputations as well.

Former Clinton strategist Mark Penn, chairman and CEO of public-relations firm Burson-Marsteller, is hiring former Bush adviser Karen Hughes as a vice chairman, the principals say. The political combatants, known for their partisan efforts, decided to combine forces to offer a one-stop crisis-communication and public-affairs shop to corporations caught in front-page headlines or faced with a changing Washington.

It's a comeback effort of sorts for both players. Mr. Penn, 54, who served as chief strategist and pollster for Sen. Hillary Clinton's presidential bid, has been blamed in recent months for her failed candidacy. Ms. Hughes, 51, who came to Washington with President George W. Bush as his communications director, left her State Department position several months ago after making little progress on her mission to improve the U.S. image around the world.

I'd say that last paragraph nicely sums up this operation.